Hey, Coke. What’s the deal already?
This year I snagged some of your “Passover” or “Kosher” Coke. The kind that you make with real sugar instead of with high fructose corn syrup.
Okay, to be perfectly honest, I didn’t snag some of it. I bought out all that I could find at three Publixs. But that’s not the point.
The point is this: why the hell isn’t this available year round?
Come on, it tastes better. We did a blind taste test between regular Coke and kosher Coke and the kosher version has a richer, fuller taste to it. I know it sounds insane to be talking about your soft drink like I’m some sort of wine connoisseur but at least I’m not saying that it needs to breathe first and swishing it around in my glass, am I?
Look. I know it’s easier to work with and cheaper and all that good stuff. But let’s face it: consumers are trying to get away from the high fructose stuff. I don’t pretend to even understand all the health controversy that’s going on, I tried to read up on the Wikipedia article before writing this and it mentioned “plasma triacylglycerol” and my eyes sort of glazed over (mmmm, glaze). It sounds like something the crew of Star Trek Voyager would seek out while being chased by cauliflower-headed aliens. But forget all that: it just freaking tastes better. That’s all I care about, because if I was really concerned about my health, why would I be drinking Coke?
Anyway, it’s obvious you can make the stuff. It’s obvious there’s a market. I know just what to do: make a huge deal about how you believe in consumer choice and the market deciding things and release it as Coca-Cola Prime. Hell, if it’s more expensive, charge more for it. Think about it: GET PRIMED WITH COKE. See? I’m giving you a campaign for free!
You’ll get the health nuts who don’t trust aspartame and sucralose, you’ll get the posh people who buy things simply because they cost more, and you’ll get people like me, who want to fool themselves into thinking they’re being healthier and are also of the opinion that fake sweeteners taste like plastic baboon sweat. (I still can’t believe you sweetened Coca-Cola Blak with aspartame. How could you?)
Look, I drink enough of your product, so I know what I’m talking about. Work with me here, okay? Just think about it. Because you’ve got Zero, Diet Coke, Zero, C2, all kinds of flavors…come on. Get Primed already.
Thanks for listening.
P.S. And what’s up with the yellow caps not having any Coke Rewards codes in them? I know the Jews are “God’s chosen people,” and they’ve got that going for them and all, but that’s no reason to shut them out of the online equivalent of redeeming Skeeball tickets.
Image: From Off the Broiler.