So Packaged Facts says that energy drinks could blow past $9 billion in sales by 2011. It was originally $8.5 billion but then I called and reminded them they left my consumption out, so they revised it. Uncle Warren‘s consumption doesn’t really count because Red Bull air drops him free kegs of the stuff. So.
Anyway, sales have gone up 440% from $1.2 billion in 2002 to $6.6 billion this year. So wowzers. You can find the full report here.
And while we’re talking about energy drinks, Energy Fiend has a report on “vitality drinks” and how they’re different from energy drinks. They mention this in the context of the wonderfully grey and black Marquis Platinum Vitality Drink, and apparently “It’s a ‘vitality’ drink because it doesnâ€™t have the usual formula of synthetic caffeine and High Fructose Corn Syrup.” Ah, gotcha.
But the best part is finally an answer to the question that I know you’ve been losing sleep over (no pun intended, yeah I know): guarana–why should I care? It was an ingredient in the late great Josta, but what exactly is the deal with it? “It appears that caffeine from Guarana hits the body slower that straight caffeine – which arguably provides a more sustainable energy source.” Wicked.