The good news is that the press release is dated yesterday, so I don't think they're pulling our legs. Starting March 31st and running through August 2nd, a new limited edition flavor is hitting Chick-Fil-A milkshakes: coffee caramel.
From said release:
As with its standard line of flavors, the Coffee Caramel Milkshake is hand-spun with Chick-fil-A's popular "home-style" Icedream(R) and topped with light whipped cream and a maraschino cherry. The Coffee Caramel Milkshake will be offered in a 20 oz. cup and is priced at $2.89 each (at most locations).
There's a Chick-Fil-A location around the corner from here. This will give me an excuse to use the best movie tie-in swag I will probably see all year. More on that in a bit.