Chick-Fil-A

The good news is that the press release is dated yesterday, so I don't think they're pulling our legs. Starting March 31st and running through August 2nd, a new limited edition flavor is hitting Chick-Fil-A milkshakes: coffee caramel.

From said release:

"Starting and stopping a product offer can be a tricky art, but if you do it right, you'll enjoy long-term benefits from creating demand for a product that's only available for a short time by bringing added attention to a particular category of your menu," said Woody Faulk, Chick-fil-A's vice president of brand development. "Our first limited flavor [Mint Cookies and Cream] milkshake was a tremendous success in terms of generating overall awareness of our line of milkshakes, and we anticipate our Coffee Caramel Milkshake will be equally successful."

As with its standard line of flavors, the Coffee Caramel Milkshake is hand-spun with Chick-fil-A's popular "home-style" Icedream(R) and topped with light whipped cream and a maraschino cherry. The Coffee Caramel Milkshake will be offered in a 20 oz. cup and is priced at $2.89 each (at most locations).

There's a Chick-Fil-A location around the corner from here. This will give me an excuse to use the best movie tie-in swag I will probably see all year. More on that in a bit.