Dear Cable Companies: 8 Ways to Help Us Hate You Less
By Widge - posted 07.11.10 @ 6:07 pm
My recent brush with the cable company--we had trees go down all around Atlanta, giving us no power for around nineteen hours or so--reminded me about how much fun it is to deal with the cable company. And for many of us, cable is the best option. We don't get FiOS, DSL just doesn't deliver the speeds we want, and all the mom and pop companies that could have given us an alternative are gone. We're left with cable. And we don't get to choose our company. So in the interests of trying to promote harmony through ranting and a smidge of profanity, I offer the following ideas for any and all cable providers to consider.
(You may not have these problems with your cable company. And if that's the case, hug them. Because this is what I've run into over the years. And it doesn't appear to be improving with time.)
1. Stop asking me for information twice. People, it's 2010. Why do I have to enter in my phone number and THEN tell the customer rep my number? I know the first time is to access my account information...but isn't that what the second time is for? What do you think would set my mind at ease as a customer more: having to tell you something twice, or having you pick up the phone and say, "Is this Mr. Walls?" Then you perform your check to make sure I'm me and we proceed. I know this might be a nit from my end and I can hear some of you now: "That's 20 seconds, Widge, depending how easily confused the customer is and how slow the computer is. You're going to lead off with that?" Look at it from the cable company's perspective: how many times do they lose twenty seconds a day per call? 180 calls later and you've lost an hour of time. Do you think they only get 180 calls a day? Implement this and everybody wins.
3. You need a "Not An Idiot" flag. Again, I'm no tech genius, but I do know how to unplug a modem and do basic problem determination. I'm reminded of the time that I could not seem to get it through the head of the person I was talking to that if I had bypassed my entire apartment and plugged into the line coming in from outside then they didn't actually need to test the wiring in my apartment. So I don't expect you to believe everything I say or skip to the end or anything, but just find a level and work with me on it. And then flag my account that I'm slightly savvy. I promise the call will go faster.
4. If you're going to have a maintenance window, let people know when it is. Let me sign up for a mailing list that will ping me to let me know that between 2am and 4am on this date, go take a nap, or have a sandwich, or whatever. If it is a known and scheduled outage, I should not have to call in and bother tech support to find out about it. Because they're supposed to be helping people with real problems. Or worst case, at least have a recorded message when I call in that tells me what the situation is and when I can expect to be back up. You know where I live, you know where the outage is going to be (presumably), so when I call in and you access my account--just tell me what's going on. And a little planning, please?
5. And speaking of emails... During my recent outage it wasn't until my third call that it was acknowledged my entire neighborhood had an outage. However, the third calltaker said that the outage report was sent around to the support techs in an email that was sent before my first call. An email? Seriously? So the reason the first two calltakers did not tell me it was an outage is because they hadn't checked their email? (Maybe because they were too busy asking people for their phone number.) Why isn't this in some kind of alert that pops up on their screen? Or hell, even twenty years ago, big outtages were put on a rolling red LED board in the bullpen of the calltakers. Worst case, have somebody go around and tell people to check their bloody emails.
6. Why is it important that I know there's an outage? Because if the problem's on your end, cable company, and not mine, I won't take the time to attach my cable modem to the line coming in from the street to make sure the wiring in my old-ish house hasn't gone bad. I will stop problem determination and go take a nap, eat a sandwich, whatever. And, and perhaps most importantly for you directly, I'll stop calling and bothering you.
7. Careful with the upsell. When is the wrong time to sell me on your phone service? When the service I'm already paying you for is down. Do the words "single point of failure" mean anything to you? There's no better way of saying "We think you're a sucker" than trying to make me add onto a service that's not working.
8. Go ahead and charge me more. Listen, if it takes $10 extra a month to fund and implement these--what I consider to be, anyway--basic, common sense ways of streamlining your process, then make mine an "Ultra" or "Extreme" or "Advanced" or whatever bullshit moniker you want to call it, charge me the extra $10 and give me access to them. Because to me it's worth $10 a month to get these "perks." Hell, make me a beta tester of the processes. Do you know how many people like me there are that would love to help you make your processes better because in the end it makes our own lives easier? Charge me $10, let me beta test it, then roll it out to everybody. Then come up with the next advancement and let's road test that too. Is anybody over there thinking?
Okay, look. I'm not trying to be a dick. I understand that there are going to be problems and outages. There are, however, always going to be dicks who don't understand that there are always problems and outages and trees taking down lines and wires going bad and whatever. But the vast majority of us do understand. We are reasonable people. And the only time we get bent out of shape, for the most part, is when the problem is not that we're down, but the problem becomes the fact we are down is not handled well or efficiently.
And here's something else: whoever implements these very basic ideas and tries to become customer service-focused...wins. It's that simple. Focus on keeping us happy and you will win. Wouldn't it be nice to be the only cable company in the world where people don't say your name and then immediately spit on the ground? I mean, listen: cable companies, we already hate you. We hate you because you're a monopoly imposed upon us and if we want speed, then we can't get around you. Just help us hate you less.