It’s Brandwashed, by Martin Lindstrom and read by Dan Woren, out from Random House Audio. Here’s what they have to say for themselves:
For example, you’ll learn how:
-The brand Axe probed hundreds of young men’s inner psyches to get at their most deeply rooted sexual fantasies–and then used that information to craft their infamously suggestive–and highly successful–body spray ad campaign.
-Makers of certain food products are deliberately marketing to pregnant mothers, in an attempt to shape the lifelong taste preferences of their unborn child.
-The maker of one popular lip balm deliberately included an ingredient to make the balm chemically addictive.
-Big box retailers like Wal-Mart, Kohls, and Target employ a company to help them capitalize on public panic over predicted hurricanes, fires, ice, storms, and other extreme weather events.
-Popular online games like Farmville and Mafia Wars, and auction sites like eBay or Groupon, are actually changing the structure of our brains to addict us to the act of shopping and buying.
-Companies are mining our digital footprints to collect information, without our knowledge, not only about our buying habits but everything about us, then turning around and crunching the data to create a psychological profile, which they then use to target us with personalized ads and offers.
Here, you’ll learn the shocking ways companies of today are: blurring the lines of sexuality in their marketing and advertising; using new technology like smart phones and social networks to peer pressure us into buying; and capitalizing on new findings about how our brains respond to fear, nostalgia, spirituality, celebrity, and more. Because as Lindstrom shows beyond a shadow of a doubt, when it comes to the world of marketing and advertising, there’s no such thing as a “happy accident.”
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