Okay, so sometimes I think of things that I can't possibly use and nobody seems to know how I get paid for having thoughts like this, so here you go: free idea for whoever and I get this out of my head.

I started thinking about an ad campaign for Rockstar Energy Drink, distributed in some areas by Coca-Cola. A series of five 60-second internet commercials that either appear as video ads or you stick them on YouTube and try to get them viral. They tell an ongoing story about the P.S.I., the Party Scene Investigation squad. They are a group of stiff, very serious government agent types are constantly one step behind another group of party goers, who are having a good time acting up and living life to the fullest--fueled of course by Rockstar Energy Drinks of various flavors.

With the PSI's involvement they're treating the scene of each party like a crime scene. Using detectors to look for remnants of Rockstar, or empty cans, like a strange cross between Men in Black and CSI.

At the end of the series, it's revealed that a well-known rock star (which in my head is Steve Tyler of Aerosmith--we'd have to have a Revolution X joke in there somewhere) is behind the PSI, trying to stop the party. Because after all, if anybody can party like a rock star, what’s the point in actually being a rock star?

First commercial follows and is not formatted properly as a script would be because Wordpress works hell on tabs.

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