Because I am. Not just because you can't have too many Bruce Campbell-related items in your house. I'm looking forward to the insane variations of the toys that might occur. You know what I'm talking about. And yes, I mean beyond just Daredevil having his own Hot Wheels car, which you could argue is just the artwork on the car not an implication that he himself is driving it.
Along that line though, you do get the Avengers Tower Takeover set from Hot Wheels...which would make sense if the Iron Man Mark VXXII or whatever was a car instead of a suit. Perhaps.