The Best Advertising Really Makes You Think

Like, for example, this advert for life insurance.

I thought: wow. That’s pretty hardcore.

Then I thought…hmmm. How would I respond to such a profound question on the part of this morose looking child who’s obviously escaped from a bleach commercial?

“Well, honey, you, Mommy and everything else would just sort of wink out of existence when I died, since everything in the universe, including the two of you, is merely a thought construct that I’ve created.”

Then, of course, you can end that one of two ways.

The first is, “So I wouldn’t worry your sweet little head about it. Run along now.”

The second is, “So you and Mommy better make damn sure I stay healthy. Run along now.”