Borders Sells 1.2 Million Copies of Harry Potter 7

So Borders has announced today that they sold 1.2 million copies of Harry Potter and the Deathly Hallows worldwide. That’s a single-title one-day record for the chain, apparently. They only sold 850,000 copies of Half-Blood Prince on its first day.

Huh. I actually just said “only 850,000 copies.”

Anyway, they also announced that about 800,000 fans turned out for their midnight sale/celebration things. According to the press release, they’re happy as hell, but here’s my question: did they make any money? I know it sounds insane but bear in mind that with the steep discounts going on, some chains actually lost money on previous Potter releases. Even with those sales numbers. I guess we’ll hear soon enough.

• Buy Harry Potter stuff from Amazon.