Widge’s Note: Ladies, gents, boys and girls, please welcome guest columnist and German correspondent Dom to the mix.
Here a rough summary of what happened through the eye of the naÃ¯ve consumer: a laboratory in Germany registered some amount of cocaine in Red Bull’s cola and a lot of states of our Federal Republic reacted by immediately banning it from the stores. Others did not.
The amount of cocaine was so small (0,4 microgram per litre), that some states declared — rightly so — that it bears no risk. In fact, according to a Bavarian state institution, to have an effect on you, a dosage needs to be as big as 25 to 50 milligrams. To put this into perspective, you would need to drink tens of thousands of litres.
My prediction? The states that banned the cola will lift that ban as soon as the responsible institution of our government confirms that drinking it is not dangerous. The sales of the cola will shortly raise after that which will only compensate for its lack of sales right now.
The mood that I get form the net right now is pretty much a rolling of eyes, everyone seems to think that the ban was not necessary and that it is a typical example of our government trying to solve problems by banning and regulating things.
Honestly, I think it was smart to ban the product until the cocaine amount has been officially proven to be harmless. Why? Because the states could have been sued for allowing it to be sold. I am all for avoiding unnecessary things, especially lawsuits.