It’s The Invention of Lying, starring Ricky Gervais and an all-star cast. It’s coming out this month from Warner Brothers. Here’s what they have to say for themselves:
In an alternate reality in which lying–even the concept of a lie–does not exist, everyone from politicians to advertisers speaks the truth and nothing but the truth with no thought of the consequences. But when a down-on-his-luck man suddenly develops the ability to lie, he finds that dishonesty has its rewards. In a world where every word is assumed to be the absolute truth, he easily lies his way to fame and fortune. But lies have a way of spreading, and he begins to realize that things are getting a little out of control when some of his tales are being taken as gospel. With the entire world now hanging on his every word, there is only one thing he has not been able to lie his way into: the heart of the woman he loves.